It’s really fun to think about your marketing plan on a global scale. It’s big time with a potential to reach billions of people. But like any great marketing plan, its quality, not quanitity to brings paying customers to your door.

I am very interested in the idea of hyper-local marketing that Michael Lefebvre, The Uncommon Agent is doing in Norfolk, MA. Mike is a real estate agent in metrowest Boston that has begun doing feature videos of local town businesses. Take this one for example of Joe’s Barber Shop.

This video is successful in many ways: you get to know a town business and some history of the town, you get to know Mike and his “giving back” to support local businesses, and you are entertained by the story. This is a perfect vehicle for someone like Mike who is in the business of making connections and convincing people about hisknowledge of the area.

But this could work for corporations as well. Imagine a company like Comcast (who tries to be involved in a local level) highlighting local businesses like this. It would do wonders for their brand.

What do you think about hyper-local marketing?

Love him or hate him, Loren Feldman may be known in the future as the one who jumpstarted the popularity of video commenting. Or maybe the correct word is the “necessity” of video commenting not the popularity of it.

This is the video that I am referring to:

Confused? Well, it started with this article on Tech Crunch today. In the post Michael Arrington reported that video blogger Loren Feldman, in response to an interview with billionaire Mark Cuban, wrote, “Mark Cuban is not a tech visionary. He is a lucky bastard. Broadcast.com was a joke,” Read more…

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