You F@çk3d Up. How Do You Tell Your Customers?
Author: Greg // Category: Design, Experiential, Hey CEO!, Messaging, customer service
A man is getting into the shower just as his wife is finishing up her shower when the doorbell rings. The wife quickly wraps herself in a towel and runs downstairs.
When she opens the door, there stands Bob, the next door neighbor. Before she says a word, Bob says, “I’ll give you $800 dollars to drop that towel.”
After thinking for a moment, the woman drops her towel and stands naked in front of Bob. After a few seconds, Bob hands her $800 dollars and leaves. The woman wraps back up in the towel and goes
back upstairs. When she get to the bathroom, her husband asks, “Who was that?”
“It was Bob the next door neighbor” she replies. Read more…
Dominos.com’s Pizza Tracker and How Giving Details Helps User Experiences
Author: Greg // Category: Experiential, customer serviceWill Free Wifi in Exchange for Ads be Acceptable to Consumers?
Author: Greg // Category: Advertising, ExperientialJust think about it from a business perspective. You would offer free wifi for your customers and in exchange, they have your logo embedded in their videos, emails, etc. That sounds great right? You could even serve up coupons to them and the audience to their videos. But will customers be willing to commercialize their content in exchange for a free connection? What do you think?
Will Modernista!’s Social Media Experiment Help or Hurt Their Brand?
Author: Greg // Category: Advertising, Branding, Experiential, Facebook, Inspiration Station, New Media, Social Media, Unexpected Surprises
If you visit the website for Modernista!, the advertising agency based in Boston most well-known for their ads for Hummer and Cadillac, you may be surprised. Instead of the typical flash-based website with luscious images and animation that occupies most major advertising agency websites, you are greeted with a Wikipedia entry and an announcement.
A red pop-up says, “Do not be alarmed. You are viewing Modernista! through the eyes of the Web. The menu on the left is our homepage. Everything behind it is beyond our control.”
That menu is “cute” at best. It is basic and simple. And it gives nods to various popular sites and web languages:
The “ab.ou.t” section, represented as a nod, no doubt to del.icio.us and other sites (mine included) that uses the full URL to an advantage, is the Wikipedia page and also a Facebook group. The “wrk” section links to a Flickr account displaying print advertising and a YouTube channel for TV spots. The “n3wz” section links to a Google News page displaying the latest announcements and news articles falling under the “Modernista!” keyword. Then there is a “cont@ct” page. Read more…
