I visited the Dr. Pepper website for the first time today. I love Dr. Pepper. I have for years. And it is totally better than Mr. Pibb in case you are wondering. But despite my loyalty to the 23 flavored Dr. Pepper, I never had an idea to go and visit them online.

Today I visited DrPepper.com because I wanted to play a simple game called MatchCaps.

So what is so special about MatchCaps? When it comes to online games, there is very little special about MatchCaps. In fact, it is identical to another game found on Dr. Pepper’s website, SweetSwap.

The gameplay is not special, but the timing is. MatchCaps is the first official advertgame made especially for the iPhone. MatchCaps works flawlessly on the iPhone’s Safari browser.

Even if this game was a big POS, Dr. Pepper would have had success. Sometimes it is better to be first than it is to be best. They have garnered quite a bit of coverage for being first out of the gate with this iPhone game. The iPhone is the most covered device of the year and has spawned countless websites dedicated to it (Including the one I am Editor-in-Chief of). Any press around it would surely get PR and Dr. Pepper knew that.

But being first can only happen to one person (or company). No one gets attention for being second. Which means that even though MatchCaps is a fun game, every game moving forward has to be brilliant. The gauntlet has been thrown. Let’s see what #2 comes up with.