I’m walking down the street in Sausalito, California with my sister, her cute 14 month old daughter and their dog. We were stopped three times by other pedestrians who had to tell us how cute she was. They were talking about the dog.

What can a walk down the street teach you about target audiences? Don’t assume you know your target. I assume cute kids always trumps miniature sized dogs. In Sausalito, that is not the case.

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